How social media changed the entertainment landscape for music, movies, and television￼
A digital water cooler for TV and movies is not all that social media is. We can learn much about consumer preferences from the global discourse surrounding events and the experiences people share based on what they watch.
More significantly, their behaviour is affected by their activity. Everything hinges on behaviour. Of course, studying it is just the start. We must translate movement into insights, and insights into executable strategies and programmes, to comprehend and ultimately steer behaviour. Other than this trending topic, wpc2023 is also a top trend on social media these days.
The market research company Penn Schoen Berland in The Hollywood Reporter conducted a recent exclusive survey on social media. According to THR’s opening statement to the report, there is a sea change underway in how Americans discover and consume entertainment.
Twitter and Facebook
According to 88% of respondents, a new form of entertainment is on social networking sites like Twitter and Facebook.
Effects of Social Networking on Entertainment Decisions
According to the study, 79% of people who watch connected television use Facebook. By connecting with others and exchanging ideas, social media, according to pollster Jon Penn, “is the connective tissue that enables consumers to multitask during their entertainment experiences.” In addition, 41% of people watch TV, and 83% do web browsing concurrently.
The following statistic becomes a bit more interesting when we consider the psychology of engagement. 76% of those post about TV shows live, and 51% do so to connect with other people who might be watching. Other than this trending topic, art of zoo is also a top trend on social media these days.
Movies and reality TV Make social media social.
Social networking is a reality show designed for the internet in and of itself. It is entertainment in and of itself. And, as the study revealed, the vast majority of people concur. The top four TV genres viewers are most likely to talk about on social media while watching are comedies, reality TV, sports, and news. People are most likely to talk about the following shows while watching TV:
Reality TV, 46%
Cable News, 26%
Social Media in Motion Pictures
Although it is a misunderstanding, digital influence is strong. Leverage involves producing results or modifying behaviour. We can see that those who tweet about movies impact how their follower’s act. One in three online moviegoers went to the theatre due to something they read online.
According to the study, social networking is most advantageous for the younger-skewing film genres of horror and others. For instance, social networking activity led more than 6% of respondents to watch Paranormal Activity 3. Based on psychological research, one can surmise that #FOMO (fear of missing out) or social proof are the driving forces behind this type of social commerce.
Social media in movie theatres?
Nowadays, viewers must endure a brief commercial before any movie in a theatre that cautions them against using their phones while inside. The bright white screen is also distracting because it tends to light up an otherwise dark room, and the ringing adds needless distractions for other theatre patrons.
By connecting with others and exchanging ideas, social media, according to pollster Jon Penn, “is the connective tissue that enables consumers to multitask during their entertainment experiences.” In addition, 41% of people watch TV, and 83% do web browsing concurrently.
Social networking, however, is not just for watching movies at home. 55% of moviegoers have sent texts while watching a film. Movie industry titans and theatre operators take notice: The survey also revealed that a resounding majority of people between the ages of 18 and 34 think that using social media sites like Facebook and Twitter while taking in a movie in a theatre would enhance their enjoyment.
Penn continued, ” millennials want their public moviegoing experience to resemble their personal media experiences. However, not all customers agree with this statement, with 75% of respondents stating that using a mobile phone detract from the experience.
On social media, Distraction Multitasking
Gen-C has a short attention span. But in practice, Gen-C frequently focuses on everything important to them at once. They’re different, so instead of trying to argue against or disprove its value, we should put our energy into figuring out how multitasking improves the experience.