How Interactive Videos are Helping People Engage with Online Content

Interactive videos are currently the next big thing in online marketing and advertising, as it allows viewers to engage with online content in an interesting new way that wasn’t previously available to businesses. But what exactly is an interactive video? Why are they so popular, and how can you get started using them to grow your business? We’ve answered these questions and more in this guide on interactive videos!


If you’re interested in using interactive videos to engage and convert your audience, then here’s what you need to know. Cinema8 is a platform that allows you to create Interactive video without any coding or video editing skills. You can use the Cinema8 software to create quizzes, polls, games, and other engaging features for your viewers. With a click of a button, your video will be live and running on the Cinema8 website so that viewers can interact with it!

Research Proves That Video Marketing Works

A study from BuzzSumo found that online videos get shared on social media sites more than any other type of content, and a whopping 94% of people prefer watching video to reading an update. But how can you ensure that people watch your video all the way through? One way is by using interactive videos, which allow viewers to click to see behind-the-scenes footage or to hear an extra tidbit about the topic. We use these videos in our marketing materials because they break through the noise and help us connect with our audience in a new way.

Why Bother With a Viral Video

Creating a successful viral video can be difficult and it’s not easy to know what kind of content will resonate. However, interactive videos have seen an increase in popularity over the past few years. They allow you to get the audience involved and immersed into the story, which is something that traditional media can’t do on its own. With so many different types of interactive videos out there like quizzes, games, and polls, it can be hard to know where to start. But as long as you’re willing to experiment and try new things every now and then while keeping your target audience in mind, you’ll find something that works.

Why Create an Interactive Video

Interactive videos offer a unique way to create a more immersive experience than what is offered by traditional forms of media. For example, online news articles can often feel disconnected from their audience due to the lack of interaction. This is why interactive videos have become so popular- they allow people to engage with the content in a new way.

There are many different ways you can use interactive videos- here’s a few examples:

  • To increase participation and engagement in online courses or lectures
  • To convey complex messages in an engaging way
  • To provide answers to Frequently Asked Questions (FAQs)
Types of interactivity used in videos

Interactive videos can be used for a variety of purposes, such as quizzes, games, and surveys. They can be used to help people learn something new, or they could provide an easy way for people to get feedback on their knowledge of a topic. For example, if you were selling hair extensions and wanted to know which ones your customers preferred, you could offer them the option to vote for the type that they would like to see more often in your store. You might also use interactive videos as part of a contest or giveaway where people answer questions before entering into the contest. This form of interactivity is more common among brands that have a personality and offer humor in their content.

The Biggest Benefits of Using Interactive Videos

Interactive videos can be used to create a more immersive experience for online viewers. With the use of an interactive video, your audience has more control over what they see and hear. This is especially important when it comes to marketing products or services that need to be shown in a step-by-step process. In addition to the immersive experience, interactive videos are also engaging and make it easier for users to find answers on their own. For example, if you have a tutorial on how to use a product or service you can link viewers directly to the section of the video where they need help. They can even go ahead and pause the video so they don’t miss anything. The advantage of using interactive videos for tutorials like these is that it saves you time by allowing customers to watch only the parts that apply to them. It’s easy for them to stop watching and come back later because each segment is marked clearly so there isn’t any confusion about what part people should watch next.

These benefits don’t just apply to business related content either! You can also use interactive videos in order get people more engaged with educational content, or even provide a new way for students take tests such as AP exams!

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