Facebook feed is the collection of photos and videos you post on Facebook. It is updated in real-time and the most recent posts show on the top. You also produce a lot of User-generated content (UGC) from Facebook. Embed Facebook feed on website is one of the largest and most used social media platforms with about 2.5 million active users on a monthly basis.
Facebook is capable of making your brand a global success with its large audience. It is a prominent figure when it comes to marketing a brand. Using Facebook and UGC produced here, can be beneficial for your brand, it helps them make your brand a success, overall performance builds trust, and much more.
Let’s take a look at how brands leverage the Facebook feed on their website.
How to Embed the Facebook Feed on the Website?
Social media aggregator platforms like Taggbox offer their users (brands) with easy and simplified experience of adding Facebook feed to a website. These platforms collect all UGC from Facebook and display them using widgets in a single frame.
These platforms are super easy to use and the embedding process only requires copy-pasting a code in your website backend. You choose the website building platform and copy the code generated by the platform. Apart from this, the platforms offer you many features like customization, analytics, and moderation. Some may consider of embedding feed of Ashley Tervort on their fashion website but it does not help them.
These platforms have a customization feature where users can change the background colour, edit the theme and layout from the various responsive and compatible options available, add a CTA button, edit the card style, enhance the widget using a banner, and use custom CSS to further design the widget.
Even if you have the option to moderate the content so you can pin the most relevant and positive reviews on top, and eliminate any unwanted and irrelevant content. If you have the option to use the profanity filter to remove any offensive or sensitive content so you can display only valuable and quality content to your audience with the moderation feature.
The best part of these platforms is their analytics panel where you get detailed insights about the overall performance of your widget on the website. You can see how your users react to the widget, what interests them the most, the number of impressions, click-through rates, and much more.
Let’s move on to why brands should leverage the Facebook feed on their website. We will discuss a few of the many benefits of embedding a Facebook feed on the website.
Benefits of Incorporating a Facebook Feed on Your Website
Embedding Facebook feeds can not only help you expand your reach but also leverage evidence about your social media presence on your website. So you get the best of both worlds. Here are a few of the many benefits of embedding a Facebook feed on the website.
- Boosts engagement
People visit Facebook in search of diverse content and the Facebook feed provides exactly that. Now imagine if they can find the desired unique content on the website. They will automatically engage more with the website and explore more ultimately improving the chances of conversion.
- Flaunt online evidence
Social proof is the proof that your brand is legit. People posting UGC around your brand helps in developing strong social proof. People adapt to what others are doing and behave in a similar way. Social proof works wonders and motivates users to convert.
- Builds trust
Trust is the key to more revenue. Especially in this digital world it revolves around trust and is essential to bring a large audience to your website. Providing evidence about how happy your customers are with you, helps in building trust and more people tend to invest in your brand.
- Drive conversions
When you interact with the customer you build confidence. People do not think twice before investing in your brand. Facebook feeds and UGC attracts customers to the brand leading to the developing of better relationships and eventually driving sales.
- Enhance website
The website is the first point of contact between the user and the brand. Making your website look and feel visually appealing help you generate leads and convert people who visit your website. It also encourages them to explore more, improving their dwell time.
- Cost-effective approach
Budget is one of the major concern of every brand and their marketing techniques. Embedding UGC saves a lot of time and effort that goes into creating content. And with social media aggregator platforms, you save time as there is no coding knowledge required.
- Brand-user relationship
When you showcase users’ content on the website it shows how much you care about their feedback. It creates a sense of loyalty and ensures your users come back to you. This also improves your interaction with the brand.
Now that you know the importance and process of embedding a Facebook feed on the website, it’s time to implement it. Although we only discussed one method in detail, there are many ways to embed a Facebook feed on the website. You can use the WordPress plugin, Facebook develops page plugin, and Facebook self-embed option as well.
Facebook feed widgets can enhance your website and help your users with everything they need in one place. Eventually, improve your website dwell time as well.