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Boden’s new location in a Georgian style house
A new Chelsea store by Boden has opened at the King’s Road in Duke of York Square. The store is designed like a Georgian manor, complete with whimsical rooms and colourful furnishings, and upbeat wayfinding signage. The store’s dark wooden floors provide a neutral background to the colourful merchandise. Interior design firm Dalziel & Pow has created an environment that will make shoppers feel like they’re in a ‘Boden home’. The store features eclectic artwork and rustic floral arrangements scattered around the store and elaborate chandeliers which focus attention on key displays.
Boden’s new chief commercial officer
Gav Thompson, a top marketer from Yopa, Paddy Power, C&C Group, and Thunderhead, has been appointed as Boden’s new chief commercial officer. Thompson replaces Penny Herriman, who announced her departure in June. Herriman had been at the company for five years. Jill Easterbrook, the company’s chief executive, joined the company 18 months ago. Thompson previously held senior roles at Telefonica, Paddy Power, and Yopa.
The change in leadership at Boden follows the recent appointment of Glen Senk as executive chairman of the company. Monday previously served as chief merchandise officer at Arhaus and as senior vice president of merchandising at Victoria’s Secret Pink. He has also held senior roles at American fashion brands Anthropologie and Free People. Monday will report to Glen Senk. Further, he will oversee the brand’s digital strategy and its U.S. expansion.
Easterbrook’s background in the digital and tech industries will be a valuable asset for Boden. The company has made a major investment in digital transformation since Easterbrook’s departure and it will continue to benefit from his expertise. Easterbrook’s appointment comes at a crucial time for the company’s growth plans. Increasing sales through digital channels means more time to focus on bringing more customers to the brand. However, this transition will take time.
As the company continues to grow, it is crucial to hire an experienced commercial leader to drive the business forward. Currently, the company is struggling to keep its growth momentum and has struggled to attract new investors. But now, the company has added a new CCO. According to Senk, Boden has been trading in the U.S. since 2002, making it one of its largest markets. The company has also hired Yale Varty as its chief marketing officer. She has previously worked at the Hostelworld Group and Accenture.
Greg DiNoia, Boden’s new chief commercial officer, joined the company in November. He previously held positions with Danaher Corporation, including Global Vice President and General Manager at Trojan Technologies. He also held positions at Hach, Metrologic Instruments, and Gilbarco Veeder Root. As CCO, he has a wealth of experience in the retail and technology sector. At Mesa, he focuses on technology, which has become the company’s key competitive advantage.
Vargas also has interests in a green impact startup in northern Sweden called H2 Green Steel. H2 Green Steel plans to build a large-scale, fossil-free steel plant in the northern region. The company plans to produce 5 million tons of high-quality steel annually by 2030. The new company’s first site is in Boden-Lulea, where the site’s climate conditions are ideal for fossil-free steel production and the world’s largest green hydrogen plant. It is aiming to begin production in 2024 and achieve a steady-date annual production of five million tons of high-quality steel by 2030.
Boden’s Black Friday and Cyber Monday sales
If you’re on the hunt for new winter coats, party dresses, and more, Boden’s Black Friday and Cyber Monday sales are a must-shop event. Throughout the year, Boden runs sales, including 60% off dresses, tops, and trousers. You can find the best deals on staple clothing from Boden by signing up for its email newsletter. You’ll receive updates on sales and discount codes.
The brand offers discounts on women’s clothing, menswear, and children’s clothing. Black Friday and Cyber Monday sales are traditionally the most popular time to save money. Boden also offers 40% off selected lines and 30% off the entire site with a discount code. Cyber Monday will be much more modest, but both sales are still worth checking out. And because Boden has become so popular in recent years, its Black Friday and Cyber Monday sales will be even more worth your while.
For the past five years, Boden has taken part in the Black Friday and Cyber Monday sales. In addition to offering a huge discount on their most popular items, Boden has extended its Black Friday sale to the following weekend as well. The sales last through Cyber Monday and include items from all of Boden’s ranges. You can even score free shipping! A few days earlier, you can shop your favourite items at reduced prices.
If you’re not in the market for a new outfit, Boden is a good place to shop. The brand’s high quality clothing and great accessories make them a great choice for the festive season. However, most Boden items are made for older adults, but the site has cute pieces for babies and younger people. And while it doesn’t have a student discount, you can find fantastic accessories for less on the Boden website.
In addition to sales for the holidays, Boden also has a pass it on scheme. If you’re in the market for a new wool coat or sweater, you can donate unwanted clothing and get 30% off of the price. This is a great way to get a brand-new piece at a great price. When it comes to clothing and accessories, you can find just about anything you’re looking for at Boden.
Aside from their famous Christmas sale, Boden has a Black Friday and Cyber Monday sale, too. The retailer’s Black Friday and Cyber Monday sales also feature a sale on activewear. The brand offers up to 50% off during its Black Friday 2021 sale. You can also save an extra 10% using the code E7T8. The retailer also offers free shipping and returns on orders over $49.