Logos are the backbone of any good business brand. They are the foundation of your business identity and can help you stand out from the crowd. A great logo design can help you attract new clients, build trust with existing ones, and create a lasting impression on potential investors or clients.
Logos are also tricky to design, but they are worth the effort! If you want your logo to do its job well, it needs to stand out from the crowd and be memorable to whoever sees it. It should also represent what your business does best and how you get those results for customers.
Ready to design a logo? Check out these top 7 logo design tips and tricks below:
1. A picture is worth a thousand words.
A logo is like a brand card jacket. It’s the only way to let your customers know who you are and what you do.
Well, if you’re like us and find explaining things to be both tedious and annoying, we’ve got the solution for you.
Let’s say your brand is called “Scoop.” Your website might be called Scoop.com, so you can get more customers by using a catchy name like that. You want to show it off with a logo that represents your company’s name and what it does. You could go for some kind of literal representation of a scoop—maybe even include a spoon!—but that might not be very useful or memorable.
Or, maybe you want something more abstract, but still clear enough that people can understand what it’s supposed to represent. We recommend using simple icons: little symbols that represent the idea behind your product and how it works best without any extraneous details (like spoons.) For example Scoop
2. Keep your logo design clean by leaving empty spaces.
The best way to make sure people can read your logo from a distance, or when it’s really small – keeping it “clean” (designers speak for “lots of blank space”) will achieve this.
You might think it’s a waste of time to get all fancy with your logo design because no one will be able to read it from a distance. But if you do this right, the logo will look like a work of art that even you can see!
Blank space is a great way to make sure your logo design really stands out.
When you’re designing a brochure, for example, there’s no need for text to distract from your logo design. Instead, use blank space to highlight the importance of your brand and make sure it’s properly represented on every page of your brochure or other marketing collateral. You can also use blank space to separate multiple pages of your brochure on a single sheet of paper—it makes it easier to read the text and ensures that each page has its own distinct look. For more Information https://techlearningupdates.com/
3. Think outside of the box with shapes.
You’ve probably heard that shapes are a great way to make your logo stand out. This is true—but it’s also more than that.
For instance, if you’re designing a logo for a law firm, you might want to put the firm’s name inside boxes so that it looks professional and makes sense on digital platforms such as websites and social media posts. That way, it can also look good when printed out on letterhead and other stationery products like pens and lanyards.
Designviva is committed to your brand’s design, and we strive to make sure it’s not just well-liked but well-designed as well. When you’re looking for a company logo, you want to look for the perfect balance of both smooth curves and crisp angles.
4. Good logo design is all about the right color.
Black and white is a classic choice for monochromatic logos, but it doesn’t always have to be. Sometimes black and white can seem harsh on our eyes, especially if we’re trying to create a feeling of zen. You can use various shades of the same color to create subtle contrasts within your logo or even just use one color that’s been toned down slightly so that it looks less like a still from The Incredibles and more like the inside of your favorite chocolate bar.
FedEx Logo Colors
FedEx logo colors are a great way to create a fresh and modern look for your business. With the right colors, you can create a logo that stands out in the crowd. The colors should be bold and bright, but not so loud that they become garish or unprofessional looking. It is best to use colors that are similar enough to each other while still being different enough to make them distinct from one another. This will help your brand stand out from the crowd of other companies that are using similar colors and styles.
5. Be authoritative with your logo by making it a powerful visual statement.
Be literal, but don’t be literal to the point of absurdity. Some companies, such as non-profit organizations, demand a level of seriousness that other companies cannot get away with.
If you’re a production company, at least make sure your product is made of something other than ice cream. If you’re an ice cream shop, it’s not that hard to get away with making literal products (you’re already selling delicious ice cream by the pound).
But if you’re not sure what kind of company you are, there’s a simple test: ask yourself if your product could be used for anything else. Does it have multiple uses? Does it have a shelf life longer than a few days? If the answer is no, then maybe it’s best to stick with selling ice cream until you can figure out exactly what kind of business you want to be.
6. Imagine your logo in a different context.
When designing your logo, it’s important to keep in mind what you’re going to use it for—you don’t want it to look like a house of cards if you want it to be used on uniforms or on a website.
You can use a MockUp Generator like [name of mock-up generator] to see how your logo will look in situ before you spend all that time on it!
Your logo should be a reflection of the work you’re doing, not just what you’re doing. For example, if you’re going to be networking a lot, create something that looks good on business cards. If you’re going to be doing lots of branding, create something that looks good on billboards and other marketing materials.
7. When designing your logo, don’t reinvent the wheel.
If you’re a baker, you know that when it comes to logos, wheat is king.
But sometimes, your baking just needs a little help from some other elements. Maybe it would be nice to have some sugar in there or maybe even a bit of spice.
If you have an idea for a logo design for your bakery, who knows? You might just find the perfect combination right in front of your eyes!
When it comes to logo designs, there are lots of guidelines and tips out there—but we think these are pretty solid:
1) Take a look at your competitors and see what they’re doing. Are there any common themes or colors? If so, use those as inspiration!
2) Read up on how to create a Competitor Analysis. It’s easy, and it’ll tell you which logo designs work best for your industry (and why).
If you’ve ever worked with a designer professionally, you’ll know that they never just present one option. Try a couple of different logos and ask your friends, family, coworkers, and communities for their opinions as to which one feels right for your brand.
This is because designing is an iterative process—it’s not about making one perfect logo, but rather about creating something that works well together and feels like a unified whole.