Digital marketing is a form of advertising conducted through a digital channel. Channels like a search engine, social media, website, mobile app, and email. In fact, A digital marketing agency uses these online media platforms to endorse its client’s brand, products, or services. Enhanced visibility, global reach and reduced cost, increased engagement, and higher speed are essential benefits of digital marketing. However, a digital marketing campaign cannot be complete without practical tools and apart from helping execute a proper marketing strategy and these tools also make marketing tasks easier and faster than ever.
To take a client’s digital marketing campaign to the next level and we’ve outlined the following ten tools that every digital marketer is a fan of.
10 Digital Marketing Tools We Can’t Live Without
HubSpot
HubSpot has multiple tools that help a business grow, no matter its size and stage. In fact, the free version has several useful tools, including web forms, live chat and free CRM, visitors’ behaviour analysis, popup forms. The paid tiers provide a more sophisticated and advanced level of marketing automation, from social media content management to email tracking and lead connections.
AIOSEO
AIOSEO stands for All in One SEO, a popular plugin for WordPress sites. Having more than two million installations and the tool offers various features to optimise a site for search engines. It has an actionable checklist, using which an SEO service provider can fix errors. And make standard adjustments to improve the click-through rate. It supports whole-site audits, WooCommerce page optimisation, and local SEO improvement.
Google AdWords
This tool works on a PPC model that helps market a business on Google’s SERPs. And the Google Keyword Planner helps research keywords to putting a cap on the maximum budget. Therefore, to bidding on a keyword enables the client’s page to appear on the top, directing target visitors to the website.
Google Analytics
A gold standard for web analytics shows visitors coming to a website. It shows their source, and the pages where they spend most of their time. Hence, It allows setting goals to enhance eCommerce setup, track conversions, and monitor events to understand user engagement.
Proof
Proof connects to a website or CRM and boosts its conversion rate based on social evidence. It sends social proof messages videos, and reviews to target customers. When they visit a sites and also Features like hot streak notification and live count boost a visitor’s perception. Additionally, it is effortless to install copy and paste the pixels into a site. It is an excellent tool to identify and track their journey through the site, helping site optimisation for improved conversions.
Ahrefs
Ahrefs is an all-inclusive SEO tool that helps punch up website traffic. A database of around 150 million keywords is an excellent tool for conducting competitive analysis. It is also allows a digital marketer to assess the competitor’s top pages. competitors who links to them, and what their content ranking. The Content Gap tool helps identify content weaknesses, and the Top Pages tool shows the pages with the most traffic.
Yoast
Yoast is a popular WordPress plugin that helps optimise content for SEO. This is an excellent tool for choosing the right keywords, content, internal links, and URLs.It also helps evaluate a page’s readability by giving it a Flesch Reading Ease score. Get updated every two weeks to reflect Google algorithms, which keeps the website update on SEO.
Slack
Slack is a communication service to keep business conversations focused. Which is imperative for improving collaboration between teams and employees. Finally, It is an excellent digital networking tool that gives users the freedom to access channels as required. It can effectively integrate with other tools to enhance its power.
Trello
Many organisations use this content management tool to brainstorm and strategise content. It allows assigning multiple workers to a card. So the digital marketing agency knows who is in charge of writing, adding CTA, and editing a marketing post. Users can include notes and create deadlines to gain clarity on multiple marketing schedules.
Canva Business
Finally, Canva has a drag-and-drop design that enables users to generate images. Using icons, custom pictures, fonts, and shapes from the platform’s catalogue. It has a user-friendly and aesthetically-pleasing design. That allows the creation of images, logos, graphs, and presentations according to the team’s marketing needs.
Moreover, There is no shortage of valuable tools for a digital marketing agency. However, the key is to choose an appropriate one according to requirements. Use it effectively to gain the best results.
